2.1 Report of the board of directors
Avebe has had a successful year in terms of the growth of potato value. Looking at the strategic projection, we have made greater strides than anticipated. This fosters confidence - in each other, in the strategy, and in the company’s potential. As one Avebe, we have worked hard to achieve this. It is not only the direction that matters, but especially the execution: we have implemented our Accelerate and Strengthen strategy effectively and with purpose. This successful execution has directly contributed to the growth of potato value. It is essential that we maintain this focus and seize the opportunity to take the next step in our growth together.
Increase in the performance indicator
Avebe closes the financial year with a performance indicator of 136.79 euros per tonne of starch potatoes - an increase compared to previous years. The cooperative result for this financial year is 5.1 million euros. We are extracting more value from Avebe. Additionally, we are seeing positive developments in the food market and are continuously working on sustainability. The efficiency and reliability of our production lines have also improved. We are broadening the application of our technology, innovation, and expertise to accelerate the cooperative’s earning capacity. With the launch of the new Averis strategy, we are also committed to continuously improving the profitability of starch potato cultivation. Solvency stands at 36.5 per cent, slightly higher than last year, with a target of 40 per cent. Free cash flow remains positive, equity has grown, and inventory levels are lower.
We are broadening the application of our technology, innovation, and expertise to accelerate the cooperative’s earning capacity
Investments
A total of 60 million euros was invested in the 2024/2025 financial year. The focus was on preventive replacements that also contribute to water savings and CO₂ reduction, such as the decanters in Gasselternijveen. Substantial investments were also made in IT, and the production site in Foxhol was upgraded for flexible deployment. With the approval of the refinancing, the company’s financial position has been further strengthened.
Raw material supply and sales volumes
Potato starch production increased by 4 per cent compared to the previous financial year. This rise is partly due to better availability of potatoes, allowing some production sites to operate longer than initially expected. This specifically refers to native production from our starch factories, as Avebe’s total production volume includes multiple product streams. Sales volume declined by 2 per cent, and net revenue fell by 2 per cent compared to the previous year.
Sufficient raw materials
After two years of decline, raw material supply was well secured this financial year. There were sufficient starch potatoes available to maintain stable production. For the coming financial year, we expect an increase in starch potato acreage. To improve the profitability of starch potato cultivation more broadly, a new Averis strategy has been rolled out. This strategy focuses on broader earning potential for Averis and a stronger value proposition for our members. This includes earlier access to specific varieties, more favourable seed potato prices, and tangible benefits such as logistical support.
Start of the campaign
After several years of challenging harvest conditions, the growing and harvesting conditions were favourable this year, despite a later start to the planting season. The campaign began in August 2024. In the German KPW region, the start went smoothly, with initial processing in Dallmin and continuation in early September in Lüchow. In the Netherlands, however, the campaign faced a challenging start. A fire at one of our suppliers rendered a crucial auxiliary substance unavailable, preventing production from starting in Ter Apelkanaal even though potatoes had already been delivered. The procurement team had to find an alternative in a very short time, while installations needed to be reconfigured. The time pressure and strain on the team were unprecedented. This turbulent start initially led to additional costs and quality issues, but thanks to targeted programs and the tremendous efforts of all involved teams, stability was quickly restored. Production then continued more steadily and for a longer period, partly due to the increased availability of potatoes.
After two years of decline, raw material supply was well secured this financial year
Stable production lines
This year, there were no concerns about sufficient potato supply. With adequate potatoes, the focus shifts even more towards the stability, flexibility, and deployability of production lines. In particular, the stability of the production lines remains a key point of attention. Instability leads to additional costs and pressure on output quality. Therefore, we are moving towards more preventive maintenance, and interdepartmental collaboration has also been further strengthened. This will remain a focus area in the coming year, with the aim of achieving stable, safe, and high-quality production.
Safety first
Safety remains our absolute top priority. Unfortunately, we are seeing a negative trend: the number of incidents is increasing. The causes lie not only in processes or technology but also in behaviour and culture. In recent years, steps have already been taken through technical measures, process structures, and work permits. The next phase involves further cultural and behavioural change, and despite good progress, this takes time. Time we will continue to invest in the coming years.
Sustainability & innovation
Although total production volume increased slightly, CO₂ emissions remained virtually unchanged. One of the most tangible sustainability improvements is the replacement of the aforementioned decanters - industrial centrifuges. This saves 87 million litres of water per campaign. At the same time, we received recognition by winning two innovation awards. Collaboration with customers to realise short-cycle innovations is clearly gaining traction and confirms the shift from product-push to more customer- and market-driven innovation. The conversion ratio - the extent to which concrete projects lead to new business - is increasing year on year. To maintain this momentum, it is essential to further grow the innovation pipeline and reduce project lead times, enabling more initiatives to be successfully scaled up.
Gender balance
To realise Avebe’s ambitions and embody the Play to Win core values, a balanced gender distribution within the leadership team is crucial. The supervisory board consists of 22 per cent women, and the Leadership Team also stands at 22 per cent. Avebe aims to further increase the proportion of women within the organisation. Strengthening female representation in leadership positions has therefore been explicitly included in the strategic agenda. It is encouraging to see that since the start of our strategy, we have made progress of 7 per cent. Our ambition is to reach 30 per cent women in leadership positions by the end of this strategic period.
2.2 Outlook of the board of directors
Avebe is a company with tremendous potential. This year, we have unlocked more value than in previous years, with further growth still ahead. We can realise this potential by working even more closely together as one Avebe and continuing to implement our strategy - together with our growers, our customers, and the entire Avebe team.
In recent years, we have focused on strengthening our foundation, enabling us to now accelerate growth in new segments
Flakes and granules via Solan
The new financial year began with a significant milestone: the acquisition of Solan, a Polish producer of potato flakes and granules. Avebe now holds 100 per cent ownership of Solan, adding both valuable expertise and an entire region to our organisation. It has been some time since we achieved growth through acquisition, and this step has generated positive energy within Avebe. With this strategic move, we broaden our product portfolio and can respond more swiftly to new markets and customer needs. By including flakes and granules in our offering, we meet growing customer demand. In recent years, we have focused on strengthening our foundation, enabling us to now accelerate growth in new segments. Solan also offers significant innovation potential: the combination of local expertise, product technology, and customer focus aligns well with our ambition to accelerate and expand innovation.
Market dynamics
Despite the previously mentioned volatility and uncertainties in the markets where Avebe operates, demand is currently stable. However, we face several additional challenges in the 2025 growing season. After two years of decline in starch potato cultivation, we now see stabilisation in the Netherlands and growth in Germany. Acreage is also increasing outside Avebe, particularly in Scandinavia. Combined with a good harvest, this leads to a rising supply of starch potatoes. At the same time, the broader potato sector in Northwest Europe is under pressure due to extremely low prices, structural surpluses, and declining demand from the chip industry. Avebe is closely monitoring these developments, as well as the economic and geopolitical dynamics in Europe and beyond. Despite these external uncertainties, Avebe is in a strong position: with a broader portfolio, a solid foundation, and an agile organisation, we are better equipped to seize opportunities and address challenges.
Core of the strategy
The core of Avebe’s strategy remains unchanged: the transition to a customer- and market-driven organisation, with more distinctive and added value. Clear progress has been made in recent years, reducing our dependency on price fluctuations in bulk products. This is helping us navigate the current market dynamics.
Accelerate and Strengthen
The coming year will be focused on acceleration. We are completing major investments, such as a new food production line in Ter Apelkanaal, and continuing with digitalisation and IT renewal. Internally, safety remains our top priority, supported by a structured program receiving additional attention. Our focus is on sustainable growth, both through acquisition and internal strength. Finally, we are accelerating our growth potential in new markets through the acquisition of Solan.
In a challenging market with inherent dynamics, it is essential that we remain committed to our strategic direction
Strategic focus on protein and bio-based programs
Two strategic programs will receive extra attention in the coming period: further development of existing protein activities and bio-based raw materials for industrial markets. For proteins, the focus is on leveraging previous investments to attract more markets and a wider range of customers. We are beginning to see early positive developments here. The Industrial growth program is also regaining focus, partly due to the slower-than-expected recovery of the construction market in China.
Movement in the cooperative model
Our cooperative model continues to evolve. For example, we have expanded delivery capacity by 20 per cent, as both the company and its members aim to respond to opportunities together. We continuously optimise the balance between the interests of individual growers and the maximum potato value for all our members. It cannot be emphasised enough: Avebe’s strength lies in our collective.
Creating value together
In a challenging market with inherent dynamics, it is essential that we remain committed to our strategic direction. That direction centres on accelerating value creation for our members. We do this by further shaping the transition to a more customer- and market-driven organisation- one with greater distinctiveness and added value. Together, as one Avebe, we continue to focus on results and purpose: with a solid supply of raw materials through which we create the greatest value - for our members, our customers, and Avebe as a whole.
CEO David Fousert and CFO Rob van Laerhoven
